Campaigns for E-commerce: Google Shopping and Facebook Ads
What Is a Feed: Required Attributes
A course by Mai Molina , Digital Marketing Specialist
About the video: What Is a Feed: Required Attributes
Overview
“Next, I will explain why we need a data feed and we will see that every catalog is made up of a good base of attributes. We will also review some advantages that we can implement and that will come in handy to improve the quality of the feed.”
In this video lesson Mai Molina addresses the topic: What Is a Feed: Required Attributes, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“In this lesson. we will see what a data feed is and its attributes to maximize our campaigns fully. Let’s take a look. A quality feed is essential for successful e-commerce campaigns. This feed consists of a file containing every detail about products listed in your catalog. It may be formatted as either XML data or a structured spreadsheet (like an Excel document) with each column representing specific attributes and the first row typically indicating what information will follow in subsequent rows. needed by both Google and Facebook. We call these data attributes. and each following row r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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