Campaigns for E-commerce: Google Shopping and Facebook Ads
Ads for E-commerce
A course by Mai Molina , Digital Marketing Specialist
About the video: Ads for E-commerce
Overview
“In this lesson we will see how the e-commerce sector has grown in recent years and we will analyze the types of ads that you can use to promote your products. For this, we are going to see how they appear and what they look like, as well as the improvements that we can implement to make them more striking. In addition, I will explain the great differences between ads for any type of business and those specific to e-commerce.”
In this video lesson Mai Molina addresses the topic: Ads for E-commerce, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“Ads for e-commerce In this Domestika course we will see the advantages of catalog ads, we will build a feed and see the different attributes. I will also explain to you how to upload the feed within Google Merchant Center and the Facebook Business Manager, to be able to configure these platforms and leave them ready to create your campaigns. We will see how to configure the campaigns within each platform and make groupings to make advanced strategies. Finally, we will see how to analyze the metrics and how to optimize the results within our campaigns. In this lesson we will see the growth o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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- 4,903 students
- 14 lessons (2h 22m)
- 44 additional resources (2 files)
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- Audio: Spanish
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- Level: Beginner
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