Campaigns for E-commerce: Google Shopping and Facebook Ads
Google Merchant Center and Catalog Upload
A course by Mai Molina , Digital Marketing Specialist
About the video: Google Merchant Center and Catalog Upload
Overview
“In this lesson we will see how to upload our feed in Merchant Center and how to configure it to prepare it for the creation of our campaigns.”
In this video lesson Mai Molina addresses the topic: Google Merchant Center and Catalog Upload, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“In this lesson. we will explore the process of uploading product feeds into Google Merchant Center and configuring them specifically for use in optimizing our Google Ads campaigns. Let's get started. After entering all your product data into the feed. we'll upload it to Google Merchant Center. It's to note that the feed must be uploaded to a platform before it can be used in Google Ads. This step is different from Google Ads before creating our ads. Let's do it step by step. Expanding my search for Google Merchant Center and accessing the provided link. I just need to click get started. Her...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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