Campaigns for E-commerce: Google Shopping and Facebook Ads
Campaign Settings
A course by Mai Molina , Digital Marketing Specialist
About the video: Campaign Settings
Overview
“Next, I'm going to show you how to create a campaign in Google Ads detailing its settings. I will also teach you how to create a campaign through a few simple steps.”
In this video lesson Mai Molina addresses the topic: Campaign Settings, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“Campaign settings In this lesson we will see how to create a catalog campaign within Google Ads, detailing its specifications. Also, I will give you some superinteresting tips to do it in a practical and simple way. I show you. We have already uploaded the catalog to Google Merchant Center and we have linked it to Google Ads. I just have to enter my Google Ads account, login and we will create campaign. Here we have the different objectives that we can select. In our case, we want sales, because e-commerce campaigns are to generate income and, the greater the number of sales, the better. He...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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