Campaigns for E-commerce: Google Shopping and Facebook Ads
Campaign Settings
A course by Mai Molina , Digital Marketing Specialist
About the video: Campaign Settings
Overview
“Next, I'm going to show you how to create a campaign in Google Ads detailing its settings. I will also teach you how to create a campaign through a few simple steps.”
In this video lesson Mai Molina addresses the topic: Campaign Settings, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“In this lesson. we will explore the process of creating a catalog campaign in Google Ads. highlighting all necessary specifications. Moreover. i will share some incredibly useful tips for executing this task efficiently and straightforwardly. Our catalog is now uploaded to Google Merchant Center and linked with Google Ads. I only need to log into my Google Ads account to proceed further. Log in. and we'll just go ahead to create a new campaign now. Here are the various objectives available for selection. For our purposes. we aim for sales since campaigns focus on driving revenue. The more s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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- 14 lessons (2h 22m)
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