Campaigns for E-commerce: Google Shopping and Facebook Ads
Standard Shopping vs. Smart Shopping
A course by Mai Molina , Digital Marketing Specialist
About the video: Standard Shopping vs. Smart Shopping
Overview
“In this lesson we will see the difference between two different campaign subtypes, such as standard shopping campaigns and smart shopping campaigns.”
In this video lesson Mai Molina addresses the topic: Standard Shopping vs. Smart Shopping, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“Standard Shopping vs. Smart Shopping There are two different types of campaigns on the Google Ads platform: the Smart Shopping and the Standard. In this lesson I will show you what difference they have. Go for it Google is implementing more and more automations. This is creating a new advertising paradigm where advocates and detractors are created among marketers. On the one hand, the automatisms consider very interesting information as search and purchase patterns and the volume of information is so great that the human being is no rival when putting optimizations in the campaigns. On the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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- 14 lessons (2h 22m)
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