Campaigns for E-commerce: Google Shopping and Facebook Ads

Catalog Groupings

A course by Mai Molina , Digital Marketing Specialist

Digital Marketing Specialist. Barcelona, Spain.
Joined December 2019
97% positive reviews (105)
4,904 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: Catalog Groupings

Overview

“Now I will explain the groupings in more detail so that you have different segmentation options in your campaigns.”

In this video lesson Mai Molina addresses the topic: Catalog Groupings, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.

Partial transcription of the video

“Catalog groupings In this lesson I will teach you how to create different groupings in your catalog. In this way we can realize different segmentations in your campaigns. I show you how. This lesson is one of the most important, because, after all, we do not want to show the entire catalog to everyone. I explain why. If we go to SantaFixie, our web example, we see that we have bicycles, bicycle components, accessories and equipment. If a person is looking for a bike it makes sense that we show him bicycles, but it doesn't make sense for us to teach you components, if you don't have a bike t...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads

  • Level: Beginner
  • 97% positive reviews (105)
  • 4904 students
  • 5 units
  • 14 lessons (2h 22m)
  • 2 downloads
  • Category

    Marketing & Business
  • Areas

    Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media

Mai Molina

Mai Molina
A course by Mai Molina

Teacher Plus
Digital Marketing Specialist

Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.

For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.


  • 97% positive reviews (105)
  • 4,904 students
  • 14 lessons (2h 22m)
  • 44 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Campaigns for E-commerce: Google Shopping and Facebook Ads . Marketing, and Business course by Mai Molina

Campaigns for E-commerce: Google Shopping and Facebook Ads

A course by Mai Molina
Digital Marketing Specialist. Barcelona, Spain.
Joined December 2019
  • 97% positive reviews (105)
  • 4,904 students