Campaigns for E-commerce: Google Shopping and Facebook Ads
Catalog Groupings
A course by Mai Molina , Digital Marketing Specialist
About the video: Catalog Groupings
Overview
“Now I will explain the groupings in more detail so that you have different segmentation options in your campaigns.”
In this video lesson Mai Molina addresses the topic: Catalog Groupings, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“Catalog groupings In this lesson I will teach you how to create different groupings in your catalog. In this way we can realize different segmentations in your campaigns. I show you how. This lesson is one of the most important, because, after all, we do not want to show the entire catalog to everyone. I explain why. If we go to SantaFixie, our web example, we see that we have bicycles, bicycle components, accessories and equipment. If a person is looking for a bike it makes sense that we show him bicycles, but it doesn't make sense for us to teach you components, if you don't have a bike t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media

Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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