Campaigns for E-commerce: Google Shopping and Facebook Ads
Catalog Groupings
A course by Mai Molina , Digital Marketing Specialist
About the video: Catalog Groupings
Overview
“Now I will explain the groupings in more detail so that you have different segmentation options in your campaigns.”
In this video lesson Mai Molina addresses the topic: Catalog Groupings, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“In this lesson. i'm going to teach you how to create different groupings in your catalog. This way. we can perform different segmentations in your campaigns. I'll show you how. This lesson is one of the most important. because. in the end. we don't want to show the entire catalog to everyone. Let me explain. Visiting Santa Fixi. our example site. reveals categories like bicycles. components. accessories. and equipment. This structure helps in segmenting campaigns effectively. For instance. when a user searches for a bicycle. it is logical to display bikes rather than bike parts since users ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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- 14 lessons (2h 22m)
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- Level: Beginner
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