Campaigns for E-commerce: Google Shopping and Facebook Ads
Metrics and Optimizations: Google Ads
A course by Mai Molina , Digital Marketing Specialist
About the video: Metrics and Optimizations: Google Ads
Overview
“In this lesson we will see the different metrics to evaluate the performance of campaigns in Google Ads. For example, we can see metrics such as revenue value conversion cost ROI and how to optimize campaigns based on profit.”
In this video lesson Mai Molina addresses the topic: Metrics and Optimizations: Google Ads, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“Metrics and optimizations: Google Ads In this lesson I will teach you to analyze the metrics in Google Ads and I will give you several tips to optimize the results. I teach you how to do it. Normally in campaigns focused on e-commerce, the most important metrics to review are the return on investment, since they are very focused on sales. In this case to clean the dashboard of our reports, which is the one that we will consider the most when entering the platform, we use campaign filters. If you see here, I will select only everything enabled. And so I clean myself of all the campaigns that...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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