Campaigns for E-commerce: Google Shopping and Facebook Ads
Optional Attributes
A course by Mai Molina , Digital Marketing Specialist
About the video: Optional Attributes
Overview
“Now we are going to see the most interesting optional attributes to plan our strategy and account structure in an organized way.”
In this video lesson Mai Molina addresses the topic: Optional Attributes, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“In this lesson. we'll delve into optional attributes that improve the feed. enabling us to create more effective campaigns. Let's begin our exploration of these features. I'll talk about these optional attributes. which I consider highly important. To start our discussion. let's talk about the supplementary images that showcase the product in ways—different angles. additional features. and more. These extra visuals help customers see all aspects of We can list up to 10 items in the catalog. As previously mentioned. the sale price reflects the product price. This ensures transparency for cus...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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