Campaigns for E-commerce: Google Shopping and Facebook Ads

A course by Mai Molina
Digital Marketing Specialist. Barcelona, Spain.
Joined December 2019
, Digital Marketing Specialist

Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue

  • Spanish with subtitles in English
  • 96% Positive reviews (25)
  • 885 students
Campaigns for E-commerce: Google Shopping and Facebook Ads

Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue


Spanish with subtitles in English
  • 96% Positive reviews (25)
  • 885 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 14 Lessons (2h 22m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

If you want to reach your target audience and increase your products' visibility online, cross-channel advertising campaigns need to be one of the cornerstones of your marketing strategy, especially on Facebook, Google, and Instagram. Mai Molina, digital marketing specialist who has managed advertising investments for major companies like Inditex and Mango, teaches you how to grow your e-commerce business.

In this course, learn how to create advertising campaigns for Instagram, Facebook Ads, and Google Shopping to boost your e-commerce business and increase sales. Discover how to publish your own digital catalogue and ensure returns on your investment in online advertising.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Having an E-commerce
  • U3
    U3. Merchant Center and Google Ads
  • U4
    U4. Configuration and Creation of Campaigns on Facebook
  • U5
    U5. Metrics and Data Visualization
  • FP
    FP Final Project
View details

Start by getting to know Mai Molina, who tells you about how she took the leap from architecture to digital marketing. She also explains what led her to make that transition and shares some of her influences.

Jump into the e-commerce universe and analyze sector-specific ads by identifying their characteristics, what they have in common, and how they differ from one paid platform to the next. Find out what a data feed is and see the key attributes that represent the building blocks of any online catalogue.

Learn how to upload your products to Merchant Center, Google's free catalogue management tool, and set up your account. Mai then shows you how to create and configure a Google Ads campaign in a few simple steps. Discover how to group products from your catalogue to get a variety of segmentation options and explore the differences between smart shopping and standard shopping campaigns.

Next, create an advertising campaign on Facebook and upload your catalogue to the Business Manager. Run a few tests on Facebook Ads and change product groups to show different categories to different audiences.

To tie everything together, learn how to understand and interpret metrics from Google Ads, Facebook, and Instagram Ads. Mai also explains a series of strategies for optimizing results by segmenting or increasing budget and visibility only for profitable products.

What is this course's project?

Upload your product catalogue and create a series of campaigns on Facebook Ads and Google Ads based on strategies designed to maximize returns on your advertising investments.

Who is it for?

Anyone with an e-commerce business who wants to increase their product visibility, or anybody interested in learning more about ad campaigns in this sector.

What you need

No prior knowledge is needed to take this course since your teacher will explain the basic concepts and terms related to paid e-commerce campaigns as they come up; however, Mai does touch on some more advanced concepts and includes external links for anyone who is already familiar with Google Ads.

As for materials, all you need is a computer. Active Facebook Ads and Google Ads accounts are also recommended, but not necessary.


Reviews

885 Students
25 Reviews
96% Positive ratings

Mai Molina

A course by Mai Molina

TeacherPro
Digital Marketing Specialist

Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.

For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Having an E-commerce

    • Ads for E-commerce
    • What Is a Feed: Required Attributes
    • Optional Attributes
  • U3

    Merchant Center and Google Ads

    • Google Merchant Center and Catalog Upload
    • Campaign Settings
    • Catalog Groupings
    • Standard Shopping vs. Smart Shopping
  • U4

    Configuration and Creation of Campaigns on Facebook

    • Catalog Upload in Business Manager
    • Create Product Sets
    • Campaign Settings on Facebook and Instagram
  • U5

    Metrics and Data Visualization

    • Metrics and Optimizations: Google Ads
    • Metrics and Optimizations: Facebook and Instagram Ads
  • FP

    Final Project

    • Campaigns for E-commerce: Google Shopping and Facebook Ads

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Campaigns for E-commerce: Google Shopping and Facebook Ads . A Marketing, and Business course by Mai Molina

Campaigns for E-commerce: Google Shopping and Facebook Ads

A course by Mai Molina
Digital Marketing Specialist. Barcelona, Spain.
Joined December 2019
  • 96% Positive reviews (25)
  • 885 students