Campaigns for E-commerce: Google Shopping and Facebook Ads
A course by Mai MolinaDigital Marketing Specialist
A course by Mai Molina, Digital Marketing Specialist
Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue
If you want to reach your target audience and increase your products' visibility online, cross-channel advertising campaigns need to be one of the cornerstones of your marketing strategy, especially on Facebook, Google, and Instagram. Mai Molina, digital marketing specialist who has managed advertising investments for major companies like Inditex and Mango, teaches you how to grow your e-commerce business.
In this course, learn how to create advertising campaigns for Instagram, Facebook Ads, and Google Shopping to boost your e-commerce business and increase sales. Discover how to publish your own digital catalogue and ensure returns on your investment in online advertising.
What will you learn in this online course?
14 lessons & 44 downloads
Ads for E-commerce
15 minutes, 54 seconds
What Is a Feed: Required Attributes
12 minutes, 23 seconds
Optional Attributes
9 minutes, 57 seconds
Google Merchant Center and Catalog Upload
15 minutes, 21 seconds
Campaign Settings
11 minutes, 6 seconds
Catalog Groupings
11 minutes, 23 seconds
What's included in this course?
Start by getting to know Mai Molina, who tells you about how she took the leap from architecture to digital marketing. She also explains what led her to make that transition and shares some of her influences.
Jump into the e-commerce universe and analyze sector-specific ads by identifying their characteristics, what they have in common, and how they differ from one paid platform to the next. Find out what a data feed is and see the key attributes that represent the building blocks of any online catalogue.
Learn how to upload your products to Merchant Center, Google's free catalogue management tool, and set up your account. Mai then shows you how to create and configure a Google Ads campaign in a few simple steps. Discover how to group products from your catalogue to get a variety of segmentation options and explore the differences between smart shopping and standard shopping campaigns.
Next, create an advertising campaign on Facebook and upload your catalogue to the Business Manager. Run a few tests on Facebook Ads and change product groups to show different categories to different audiences.
To tie everything together, learn how to understand and interpret metrics from Google Ads, Facebook, and Instagram Ads. Mai also explains a series of strategies for optimizing results by segmenting or increasing budget and visibility only for profitable products.
What is this course's project?
Upload your product catalogue and create a series of campaigns on Facebook Ads and Google Ads based on strategies designed to maximize returns on your advertising investments.
Who is this online course for?
Anyone with an e-commerce business who wants to increase their product visibility, or anybody interested in learning more about ad campaigns in this sector.
Requirements and materials
No prior knowledge is needed to take this course since your teacher will explain the basic concepts and terms related to paid e-commerce campaigns as they come up; however, Mai does touch on some more advanced concepts and includes external links for anyone who is already familiar with Google Ads.
As for materials, all you need is a computer. Active Facebook Ads and Google Ads accounts are also recommended, but not necessary.
Reviews
- 7 months ago
Me encantó el curso, me dio un panorama más claro en Google y reafirmó ciertos aspectos de META.
- 8 months ago
Muy buen curso para introducirte en el mundo de los anuncios de Ecommerce
- 9 months ago
excelente
- 1 year ago
Da datos del 2020!!! Como pueden vender un curso marketing online con 5 años de atraso????
- 1 year ago
Muy bueno el curso. Mai explica muy bien y de manera simple, dan ganas de escucharla por más tiempo ;)
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Having an E-commerce
- Ads for E-commerce
- What Is a Feed: Required Attributes
- Optional Attributes
- U3
Merchant Center and Google Ads
- Google Merchant Center and Catalog Upload
- Campaign Settings
- Catalog Groupings
- Standard Shopping vs. Smart Shopping
- U4
Configuration and Creation of Campaigns on Facebook
- Catalog Upload in Business Manager
- Create Product Sets
- Campaign Settings on Facebook and Instagram
- U5
Metrics and Data Visualization
- Metrics and Optimizations: Google Ads
- Metrics and Optimizations: Facebook and Instagram Ads
- FP
Final project
- Campaigns for E-commerce: Google Shopping and Facebook Ads
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FAQs
The course is designed for people with intermediate knowledge of digital marketing or e-commerce. Basic experience managing campaigns and platforms like Google Ads or Facebook Ads is recommended.
You’ll need a computer with internet access, accounts on Google Ads and Facebook Business Manager, and basic knowledge of e-commerce and digital marketing.
You’ll learn how to create, manage, and optimize campaigns on Google Shopping and Facebook Ads, set up product feeds, analyze metrics, segment audiences, and maximize e-commerce profitability.
The course covers creating and optimizing ad campaigns on Google and Facebook, managing product catalogs and feeds, audience segmentation, and metric analysis to improve e-commerce results.
You’ll learn how to create the feed file, complete required attributes, and upload it correctly to Google Merchant Center, troubleshooting any formatting or validation errors.
Yes, the course teaches how to set up catalog campaigns in Facebook Business Manager, segment products, and optimize ads to boost conversions on Facebook and Instagram.
Metrics like ROI, ROAS, CTR, conversion rate, frequency, impressions, and product ID analysis are reviewed to evaluate and adjust ad campaigns.