Campaigns for E-commerce: Google Shopping and Facebook Ads

A course by Mai Molina
Digital Marketing Specialist. Barcelona, Spain.
Joined December 2019
, Digital Marketing Specialist

Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue

  • Spanish with subtitles in English
  • 98% positive reviews (86)
  • 3147 students

Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue

If you want to reach your target audience and increase your products' visibility online, cross-channel advertising campaigns need to be one of the cornerstones of your marketing strategy, especially on Facebook, Google, and Instagram. Mai Molina, digital marketing specialist who has managed advertising investments for major companies like Inditex and Mango, teaches you how to grow your e-commerce business.

In this course, learn how to create advertising campaigns for Instagram, Facebook Ads, and Google Shopping to boost your e-commerce business and increase sales. Discover how to publish your own digital catalogue and ensure returns on your investment in online advertising.

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What will you learn in this online course?

14 lessons & 44 downloads

Ads for E-commerce
15 minutes, 54 seconds
Optional Attributes
9 minutes, 57 seconds
Campaign Settings
11 minutes, 6 seconds
Catalog Groupings
11 minutes, 23 seconds
Spanish with subtitles in English
  • 98% positive reviews (86)
  • 3147 students
  • 14 lessons (2h 22m)
  • 44 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Upload your product catalogue and create a series of campaigns on Facebook Ads and Google Ads based on strategies designed to maximize returns on your advertising investments.

Who is this online course for?

Anyone with an e-commerce business who wants to increase their product visibility, or anybody interested in learning more about ad campaigns in this sector.

Requirements and materials

No prior knowledge is needed to take this course since your teacher will explain the basic concepts and terms related to paid e-commerce campaigns as they come up; however, Mai does touch on some more advanced concepts and includes external links for anyone who is already familiar with Google Ads.

As for materials, all you need is a computer. Active Facebook Ads and Google Ads accounts are also recommended, but not necessary.


3147 Students
86 Reviews
98% Positive ratings

Mai Molina

A course by Mai Molina

Teacher Plus
Digital Marketing Specialist

Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.

For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.


  • U1


    • Presentation
    • Influences
  • U2

    Having an E-commerce

    • Ads for E-commerce
    • What Is a Feed: Required Attributes
    • Optional Attributes
  • U3

    Merchant Center and Google Ads

    • Google Merchant Center and Catalog Upload
    • Campaign Settings
    • Catalog Groupings
    • Standard Shopping vs. Smart Shopping
  • U4

    Configuration and Creation of Campaigns on Facebook

    • Catalog Upload in Business Manager
    • Create Product Sets
    • Campaign Settings on Facebook and Instagram
  • U5

    Metrics and Data Visualization

    • Metrics and Optimizations: Google Ads
    • Metrics and Optimizations: Facebook and Instagram Ads
  • FP

    Final project

    • Campaigns for E-commerce: Google Shopping and Facebook Ads

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Campaigns for E-commerce: Google Shopping and Facebook Ads . Marketing, and Business course by Mai Molina

Campaigns for E-commerce: Google Shopping and Facebook Ads

A course by Mai Molina
Digital Marketing Specialist. Barcelona, Spain.
Joined December 2019
  • 98% positive reviews (86)
  • 3147 students