Campaigns for E-commerce: Google Shopping and Facebook Ads
A course by Mai Molina , Digital Marketing Specialist
Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue
- Spanish with subtitles in English
- 98% positive reviews (95)
- 3779 students
Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue
If you want to reach your target audience and increase your products' visibility online, cross-channel advertising campaigns need to be one of the cornerstones of your marketing strategy, especially on Facebook, Google, and Instagram. Mai Molina, digital marketing specialist who has managed advertising investments for major companies like Inditex and Mango, teaches you how to grow your e-commerce business.
In this course, learn how to create advertising campaigns for Instagram, Facebook Ads, and Google Shopping to boost your e-commerce business and increase sales. Discover how to publish your own digital catalogue and ensure returns on your investment in online advertising.
What will you learn in this online course?
14 lessons & 44 downloads
- 98% positive reviews (95)
- 3779 students
- 14 lessons (2h 22m)
- 44 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Upload your product catalogue and create a series of campaigns on Facebook Ads and Google Ads based on strategies designed to maximize returns on your advertising investments.
Who is this online course for?
Anyone with an e-commerce business who wants to increase their product visibility, or anybody interested in learning more about ad campaigns in this sector.
Requirements and materials
No prior knowledge is needed to take this course since your teacher will explain the basic concepts and terms related to paid e-commerce campaigns as they come up; however, Mai does touch on some more advanced concepts and includes external links for anyone who is already familiar with Google Ads.
As for materials, all you need is a computer. Active Facebook Ads and Google Ads accounts are also recommended, but not necessary.
Reviews
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Having an E-commerce
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Ads for E-commerce
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What Is a Feed: Required Attributes
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Optional Attributes
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U3
Merchant Center and Google Ads
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Google Merchant Center and Catalog Upload
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Campaign Settings
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Catalog Groupings
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Standard Shopping vs. Smart Shopping
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U4
Configuration and Creation of Campaigns on Facebook
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Catalog Upload in Business Manager
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Create Product Sets
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Campaign Settings on Facebook and Instagram
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U5
Metrics and Data Visualization
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Metrics and Optimizations: Google Ads
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Metrics and Optimizations: Facebook and Instagram Ads
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FP
Final project
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Campaigns for E-commerce: Google Shopping and Facebook Ads
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What to expect from a Domestika course
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Learn at your own pace
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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Watch professionally produced courses
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
jexusfox
Este curso ha mejorado significativamente mis habilidades y confianza para gestionar mi propio negocio online.
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mariangvillarreal
Me está encantando el curso, su forma tan clara de explicar me hace entender por fin muchas cosas en las que estaba estancada y por fin puedo avanzar. Super recomendado.
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ale_wences
Este curso me sorprendió para bien, me encanta como explica parece todo tan sencillo, estoy entusiasmada por aplicar lo aprendido, muy buen curso!
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joanna_f
A very valuable course, it presents the issues of e-commerce, which is an extremely complex process, in a quite clear way. The teacher conducts the course in a clear and transparent way.
karolyne.pedra
Gostei muito do curso, a Mai tem uma dinâmica de ensino muito simples e objetiva. E mesmo sem nenhum conhecimento anterior na área me senti totalmente apta a colocar a mão na massa e criar campanhas ads pra shopping através dos aprendizados do curso.
Só sinto falta do certificado no final, como era disponibilizado anteriormente. Mas isso seria um feedback a plataforma em si e não ao curso.
Em resumo, amei!!!
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