Email Marketing to Boost Your Business
Legal Aspects of Email Marketing
A course by Ignacio Arriaga , Email Marketing Specialist
About the video: Legal Aspects of Email Marketing
Overview
“In Europe, privacy legislation is quite tough. The General Data Protection Regulation (or GDPR) is the regulatory legislation on the matter. I am not a lawyer, and it is highly advised to obtain legal counsel the bigger a company is. Regardless, I will touch on what things can and cannot be done about email marketing.”
In this video lesson Ignacio Arriaga addresses the topic: Legal Aspects of Email Marketing, which is part of the Domestika online course: Email Marketing to Boost Your Business. Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty.
Partial transcription of the video
“Legal aspects of email marketing In this lesson, we will discover the legal aspects that you must take into account when creating your email campaigns. In Europe, data protection legislation is considered quite tough and the orchestra the General Data Protection Regulation, known as GDPR for its acronym in English. I am obviously not a lawyer and this lesson is only illustrative and, if you are a large company or there is something that does concern you about how you manage your users' data, I recommend you seek legal help for advice. But I will also leave some brushstrokes here about what ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Email Marketing to Boost Your Business
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, E-commerce, Marketing
Ignacio Arriaga
A course by Ignacio Arriaga
Ignacio Arriaga started his career as an IT engineer working for Ericsson before he decided to focus on email marketing.
He is the co-founder of Acumbamail, a mass email marketing platform and segment leader in Spain that also operates in several Latin American countries. More than 3,500 companies trust Acumbamail for their email marketing campaigns, which translates into over three billion emails sent per month.
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- 14 lessons (2h 15m)
- 19 additional resources (2 files)
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- Audio: Spanish, English
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- Level: Beginner
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