Email Marketing to Boost Your Business

Email Marketing to Boost Your Business

“We made it to the end of the course. Let me thank you again for taking the trouble to do so, and I hope you have learned a lot. I, of course, have enjoyed teaching it, since I have tried to condense all my experience. The final project of the course will consist of developing your email marketing strategy. During the course, we saw the steps we would follow to develop Miguel Camacho's strategy. You must perform five main tasks:

• Extract ideas that your newsletter will deal with. To do this, you must perform the exercise that we show in the second lesson of the third unit. I highly recommend doing this exercise to fight the blank page. If you have decided that you do not want to make new content for the newsletter, I recommend writing the ideas anyway because they will help you find links that you can share in your campaigns.
• Decide what content you already have you want to reuse in your campaigns. They can be illustrations, videos, texts, or any other type of content you make in your day-to-day. Remember that showing your work is a fundamental part of your strategy and that transparency is something highly appreciated by subscribers. In the case of Miguel Camacho, the content that we are going to reuse are his illustrations. Collect links that you may find interesting. Surely many articles, videos, or third-party texts have inspired you and that many people do not know. For this, you can search with the ideas you have obtained in the step.
• Use the strategy template to develop at least four email campaigns. Consistency is very important in this type of work, and it is easier to start publishing your content when you already have four editions, which will give you at least a month if you publish weekly or longer if your publication frequency is higher.
• Create a template for your newsletter and show it on the forum.
• Send your first campaigns and tell us the statistics you have obtained.

Share your progress and your doubts in the forum, and I will try to help you as much as possible. I provided you with a large assortment of tasks that encourage discussion and exchange of ideas. These interactions are what make the course and your experience all the more rewarding. Therefore, I encourage you to share your opinion on the posts of your colleagues. Surely you know some of the fields where they want to publish, so your input will be as valuable as mine, if not more. See you! ”

Partial transcription of the video

“Final project We reached the end of the course. I hope you have learned a lot and enjoyed it. I loved accompanying you and sharing with you my learnings from my email marketing career. For the final project, I used the case of Miguel Camacho, as I have told you during the course. So that you can apply this knowledge in your project, focus on a client or a personal project of yours. Before this course many of you did not know about the newsletters. It is important to convey that for many of us who already know her the moment of receiving a newsletter is unique and produces a great loyalty an...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Email Marketing to Boost Your Business

• Level: Beginner
• 89% positive reviews (57)
• 2062 students
• 4 units
• 14 lessons (2h 15m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, E-commerce, Marketing