Email Marketing to Boost Your Business

Overview

“You will learn why it is very beneficial for anyone to have an email marketing strategy and the reasons why newsletters are a very fashionable trend. We will analyze how email marketing and newsletters work as loyalty and community-building tool.”

In this video lesson Ignacio Arriaga addresses the topic: What Is Email Marketing?, which is part of the Domestika online course: Email Marketing to Boost Your Business. Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty.

Partial transcription of the video

“What is email marketing? In this lesson, we will see what email marketing consists of. This is a loyalty tool. What does it mean? It is not a recruitment tool. These are used to get new customers, but loyalty tools work to activate existing customers and retain them. It is very important to use these tools, since they will allow you at a very low cost get a fairly significant return on investment. For this course, you will need a computer with an internet connection, a Gmail account and a piece of paper and a pen. The case that we will work on during the course will be the email marketing s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Email Marketing to Boost Your Business

• Level: Beginner
• 90% positive reviews (60)
• 2119 students
• 4 units
• 14 lessons (2h 15m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, E-commerce, Marketing