Email Marketing to Boost Your Business
A course by Ignacio ArriagaEmail Marketing Specialist
A course by Ignacio Arriaga, Email Marketing Specialist
Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty
Email marketing is one of the online channels with the highest return on investment. Ignacio Arriaga, industry expert and founder of Acumbamail, teaches you how to boost your business using email marketing campaigns.
In this course, learn how to use email marketing as a tool to build customer loyalty and create a community around your business. Develop a strategy from scratch, design a campaign, create a schedule, and start boosting your business.
What will you learn in this online course?
14 lessons & 19 downloads
What Is Email Marketing?
5 minutes, 23 seconds
Email Marketing as a Loyalty Tool
7 minutes, 4 seconds
The Importance of Having Your Own Audience
9 minutes, 22 seconds
How to Create Your Own Subscriber List
12 minutes, 50 seconds
How to Create an Email Marketing Strategy from Scratch
9 minutes, 22 seconds
Searching for Content: Giving First Strategy
9 minutes, 48 seconds
What's included in this course?
To start the course, meet your teacher, Ignacio Arriaga. He tells you about his career path, how he founded Acumbamail–his industry-leading mass email marketing platform–, and what he has learned along the way. He also shares some of his biggest influences.
In the next unit, take an in-depth look at email marketing, how it works, and what it can do for your business. Study some of the key concepts and see how to use newsletters to build customer loyalty and create a community. Then, discover how to build your own subscriber list with some tips from Ignacio.
Now that you understand the basics, it's time to work on your strategy. See why quality content and a consistent schedule are the keys to success. Craft your own email template and create a campaign calendar with send dates. Ignacio shows you some tricks to make sure your emails end up in the inbox rather than the spam folder.
Then, learn how to measure your results to see if you're on the right track and what adjustments you can make to improve them if you're not. Discover how to combine email marketing with other channels like social media to boost engagement. Finally, Ignacio covers some legal topics related to privacy and data protection that you should keep in mind for your campaign.
What is this course's project?
Create an email marketing strategy for your business, complete with a targeted campaign and organized email calendar.
Projects by course students
Who is this online course for?
Anyone interested in building customer loyalty and creating a community using email marketing.
Requirements and materials
No prior knowledge is needed for this course; Ignacio teaches you how to create a strategy step by step.
The only materials you need is a computer with internet connection.
Reviews
- 3 months ago
Los básicos para comprender el email máketing se encuentran en este curso.
- 3 months ago
Es interesante y te da una introducción para empezar con el email marketing, me gusta porque explica rápido y sencillo.
- 9 months ago
Buen curso. Concreto y con un enfoque práctico. Lleno de tips útiles.
- 1 year ago
Muy buen curso. Bastante útil para ponerlo en práctica fácilmente.
- 1 year ago
Muy útil, con las bases e información necesaria para empezar con email marketing y sacarle provecho para nuestros negocios
He is the co-founder of Acumbamail, a mass email marketing platform and segment leader in Spain that also operates in several Latin American countries. More than 3,500 companies trust Acumbamail for their email marketing campaigns, which translates into over three billion emails sent per month.
Content
- U1
Introduction
- Presentation
- Influences
- U2
The Pillars of Email Marketing
- What Is Email Marketing?
- Email Marketing as a Loyalty Tool
- The Importance of Having Your Own Audience
- How to Create Your Own Subscriber List
- U3
Develop Your Strategy
- How to Create an Email Marketing Strategy from Scratch
- Searching for Content: Giving First Strategy
- How to Create an Email Template Efficiently
- Establishing a Publication Schedule
- How to Prevent My Campaigns from Going to Spam?
- U4
The Impact of Your Campaign
- Email Marketing KPI: Measuring the Performance of Our Strategy
- Email Marketing Compared to Other Marketing Strategies
- Legal Aspects of Email Marketing
- FP
Final project
- Email Marketing to Boost Your Business
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Email marketing is a way to connect directly with your customers through emails, helping you build loyalty, attract new subscribers, and boost conversions with personalized, automated campaigns.
No advanced knowledge is needed; this course is designed for people with an intermediate level in digital marketing or entrepreneurship who want to deepen their understanding of email marketing, SaaS, and subscriber list management.
You’ll learn how to create and manage subscriber lists, design email marketing strategies, optimize campaigns, build SaaS business models, and apply best technical and legal practices to maximize results.
All you need is a computer with internet access and basic accounts on email marketing platforms. No advanced tools are required; the course recommends free and easy-to-use options.
The course teaches effective techniques like subscription forms, lead magnets, collaborations, and social media strategies to grow your subscriber base organically and legally, avoiding spam risks and reputation damage.
Having your own list gives you direct control over communication, better deliverability, and stronger loyalty, while social media depends on algorithms and external policies that can limit your reach.
You’ll learn how to authenticate your emails with SPF and DKIM, optimize image-to-text ratios, personalize messages, and comply with regulations to reduce the chance your emails get flagged as spam.