Email Marketing to Boost Your Business

A course by Ignacio Arriaga
Email Marketing Specialist. Ciudad Real, Spain.
Joined November 2020
, Email Marketing Specialist

Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty

  • Spanish with subtitles in English
  • 91 students
Email Marketing to Boost Your Business

Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty


Spanish with subtitles in English
  • 91 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 14 Lessons (2h 15m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

Email marketing is one of the online channels with the highest return on investment. Ignacio Arriaga, industry expert and founder of Acumbamail, teaches you how to boost your business using email marketing campaigns.

In this course, learn how to use email marketing as a tool to build customer loyalty and create a community around your business. Develop a strategy from scratch, design a campaign, create a schedule, and start boosting your business.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Pillars of Email Marketing
  • U3
    U3. Develop Your Strategy
  • U4
    U4. The Impact of Your Campaign
  • FP
    FP Final Project
View details

To start the course, meet your teacher, Ignacio Arriaga. He tells you about his career path, how he founded Acumbamail–his industry-leading mass email marketing platform–, and what he has learned along the way. He also shares some of his biggest influences.

In the next unit, take an in-depth look at email marketing, how it works, and what it can do for your business. Study some of the key concepts and see how to use newsletters to build customer loyalty and create a community. Then, discover how to build your own subscriber list with some tips from Ignacio.

Now that you understand the basics, it's time to work on your strategy. See why quality content and a consistent schedule are the keys to success. Craft your own email template and create a campaign calendar with send dates. Ignacio shows you some tricks to make sure your emails end up in the inbox rather than the spam folder.

Then, learn how to measure your results to see if you're on the right track and what adjustments you can make to improve them if you're not. Discover how to combine email marketing with other channels like social media to boost engagement. Finally, Ignacio covers some legal topics related to privacy and data protection that you should keep in mind for your campaign.

What is this course's project?

Create an email marketing strategy for your business, complete with a targeted campaign and organized email calendar.

Who is it for?

Anyone interested in building customer loyalty and creating a community using email marketing.

What you need

No prior knowledge is needed for this course; Ignacio teaches you how to create a strategy step by step.

The only materials you need is a computer with internet connection.


Ignacio Arriaga

A course by Ignacio Arriaga

TeacherPro
Email Marketing Specialist

Ignacio Arriaga started his career as an IT engineer working for Ericsson before he decided to focus on email marketing.

He is the co-founder of Acumbamail, a mass email marketing platform and segment leader in Spain that also operates in several Latin American countries. More than 3,500 companies trust Acumbamail for their email marketing campaigns, which translates into over three billion emails sent per month.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    The Pillars of Email Marketing

    • What Is Email Marketing?
    • Email Marketing as a Loyalty Tool
    • The Importance of Having Your Own Audience
    • How to Create Your Own Subscriber List
  • U3

    Develop Your Strategy

    • How to Create an Email Marketing Strategy from Scratch
    • Searching for Content: Giving First Strategy
    • How to Create an Email Template Efficiently
    • Establishing a Publication Schedule
    • How to Prevent My Campaigns from Going to Spam?
  • U4

    The Impact of Your Campaign

    • Email Marketing KPI: Measuring the Performance of Our Strategy
    • Email Marketing Compared to Other Marketing Strategies
    • Legal Aspects of Email Marketing
  • FP

    Final Project

    • Email Marketing to Boost Your Business

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Email Marketing to Boost Your Business. A Marketing, and Business course by Ignacio Arriaga

Email Marketing to Boost Your Business

A course by Ignacio Arriaga
Email Marketing Specialist. Ciudad Real, Spain.
Joined November 2020
  • 91 students