Email Marketing to Boost Your Business

Overview

“In this lesson, you will learn strategies to create a subscriber list from scratch and what are the good practices and also the bad practices to avoid. You have to try to make the creation of the list as organic as possible, avoiding subscribers who do not want to be on it. It is better to have a small but engaged audience than a massive one that ignores our emails.”

In this video lesson Ignacio Arriaga addresses the topic: How to Create Your Own Subscriber List, which is part of the Domestika online course: Email Marketing to Boost Your Business. Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty.

Partial transcription of the video

“How to create your own subscriber list In this lesson you will see how to create a subscriber list from scratch. I will explain the good practices to do it and bad practices that you should avoid at all costs. It is important to note that having a giant number of subscribers that does not interact with your content it is worthless and can be counterproductive. So the best thing is to look for subscribers who have a great "engagement", that they are very attracted to your content instead of searching for many subscribers who end up ignoring your messages. A subscriber list is basically a lis...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Email Marketing to Boost Your Business

• Level: Beginner
• 89% positive reviews (57)
• 2062 students
• 4 units
• 14 lessons (2h 15m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, E-commerce, Marketing