Email Marketing to Boost Your Business

Overview

“It is very common for creative profiles to have a significant reach on social networks. YouTube, Instagram, Twitter and even Facebook are platforms where content is usually generated. There is a false perception that followers on these platforms are owned by the content creator, but in reality, they are owned by the platform. Any problem can result in accounts being shut down, any change in an algorithm can result in a loss of reach on the network. This is why it is vital to have your own audience in the form of an email subscriber list. ”

In this video lesson Ignacio Arriaga addresses the topic: The Importance of Having Your Own Audience, which is part of the Domestika online course: Email Marketing to Boost Your Business. Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty.

Partial transcription of the video

“The importance of having your own audience In this lesson, I'll explain the importance of your own audience. Many people have large audiences on social media, thousands of followers on Instagram, Twitter or Facebook and consider those followers their property, but they don't really have any capacity on them. They cannot export them or take them to other platforms nor do any direct action on them that does not depend on the algorithm of the social network in question You decide who you will show the post to and who you won't. This can be a problem. Many cases have been seen that we will see ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Email Marketing to Boost Your Business

• Level: Beginner
• 89% positive reviews (57)
• 2062 students
• 4 units
• 14 lessons (2h 15m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, E-commerce, Marketing