Email Marketing to Boost Your Business

Overview

“In an email marketing strategy, you must understand that you have to establish a relationship with subscribers, not just try to sell or offer your products or services. You have to provide captivating content so that subscribers are more inclined to open your emails. This way, when the time comes to offer them products or services, they will have confidence in your content. ”

In this video lesson Ignacio Arriaga addresses the topic: Searching for Content: Giving First Strategy, which is part of the Domestika online course: Email Marketing to Boost Your Business. Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty.

Partial transcription of the video

“Searching for content: giving first strategy In this lesson, you will learn how to select or create the content you want to use for your email marketing strategy. It is important that you are clear that the content you will use they are a very important part of your campaign. The most important thing is that you do not use email marketing as a tool only to sell, but try to create a relationship with your subscribers prior when offering your services. To establish yourself as an authority in a sector, it is very important that you initially give free work, which will mean that you share cont...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Email Marketing to Boost Your Business

• Level: Beginner
• 89% positive reviews (57)
• 2062 students
• 4 units
• 14 lessons (2h 15m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, E-commerce, Marketing