Email Marketing to Boost Your Business

Overview

“Once your strategy is defined, the template is created, and you know how to avoid the spam tray, it is time to analyze the results of your campaigns. We will go over what metrics are key, what values to look at, and how to improve each of them. ”

In this video lesson Ignacio Arriaga addresses the topic: Email Marketing KPI: Measuring the Performance of Our Strategy, which is part of the Domestika online course: Email Marketing to Boost Your Business. Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty.

Partial transcription of the video

“Email KPI: measuring the performance of our strategy In this lesson, I will teach you how to measure the performance of your campaign analyzing the main KPIs, KPI stands for "key performance indicator", that will be useful to discover what you do well and what you do wrong. Once you have your strategy defined and planned and as you already know how not to end up in the junk or spam tray, it is important that you know what the indicators are on which to base yourself to analyze the success you achieve. As in the case of Miguel Camacho we are currently establishing the strategy you will use a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Email Marketing to Boost Your Business

• Level: Beginner
• 89% positive reviews (57)
• 2062 students
• 4 units
• 14 lessons (2h 15m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, E-commerce, Marketing