Email Marketing to Boost Your Business

Overview

“For any content strategy to be successful, it is crucial that the recipients of the content can appreciate consistency. When it comes to email marketing, this is even more important, since subscriber lists age poorly if they don't receive messages often. That is why you must define a strategy and be able to follow it more or less rigorously.”

In this video lesson Ignacio Arriaga addresses the topic: How to Create an Email Marketing Strategy from Scratch, which is part of the Domestika online course: Email Marketing to Boost Your Business. Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty.

Partial transcription of the video

“How to create an email marketing strategy from scratch In this lesson, we will learn how to create an email marketing strategy from scratch. So that you better understand what we are proposing, we will use a case study. This will be the creation of the email marketing strategy by the illustrator Miguel Camacho. Miguel is an illustrator who lives in Andalusia and that he has illustrated for Forbes projects, or from Facebook, from Cabify and he has even done the illustrations that we use on our website. I think Miguel Camacho should have a newsletter because, despite doing work for well-known...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Email Marketing to Boost Your Business

• Level: Beginner
• 89% positive reviews (57)
• 2062 students
• 4 units
• 14 lessons (2h 15m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, E-commerce, Marketing