Email Marketing to Boost Your Business

Overview

“The most important thing about email marketing is to be clear about what it is and what it is not. We cannot consider it a recruitment channel, but rather a loyalty channel. We are not going to get a new customer by using it, but you can get a lot of money from people who already know us. ”

In this video lesson Ignacio Arriaga addresses the topic: Email Marketing as a Loyalty Tool, which is part of the Domestika online course: Email Marketing to Boost Your Business. Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty.

Partial transcription of the video

“Email marketing as a loyalty tool Now we will see email marketing as a loyalty tool. A very useful way to define what a thing is is to tell what it is not. In this case, the most important thing is to know that email marketing is not spam. Spam is the sending of unsolicited communications. In email marketing communication must be requested, subscribers have had to subscribe voluntarily and explicitly and, in this case, it is a very useful tool to build loyalty and to maintain the relationship with them. Often in marketing strategies we become obsessed with getting new clients. Having a pre-...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Email Marketing to Boost Your Business

• Level: Beginner
• 90% positive reviews (60)
• 2149 students
• 4 units
• 14 lessons (2h 15m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, E-commerce, Marketing