Personal Online Branding: HyperThinking Mindset
Reach Out
A course by Philip Weiss , Author, Digital Strategist, and CEO & Founder of ZN
Joined July 2020
Joined July 2020
About the video: Reach Out
Overview
“Networking is crucial in the digital world, and essentially, these are the people that will be viewing your content. Furthermore, I want you to understand that you have a way of controlling it! In this lesson, I want you to be able to reflect on your current network. ”
In this video lesson Philip Weiss addresses the topic: Reach Out, which is part of the Domestika online course: Personal Online Branding: HyperThinking Mindset. Define and build your online presence by creating a strategic content plan to reach your target audience.
Partial transcription of the video
“Reach Out So in this lesson, I'm going to focus on reaching out. You've got a story, you've got a personal profile, you've got a content plan, and you're putting your content out there but you don't just want to publish content, you want your content to get engagement. So, the question is: how do you do that? Well, the first thing to do of course is to have your audience in mind. The second thing is to remember the advice I gave you earlier, which is to create a call to action, to ask a question. But I think what's really important is to think about how you're going to reach your audience a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Online Branding: HyperThinking Mindset
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Philip Weiss
A course by Philip Weiss
Born in Bermuda and raised in Brussels, Philip Weiss’s entrepreneurial endeavors began when he founded his own radio station and college magazine while studying at Oxford University. In 1998, Philip founded digital agency ZN, which creates digital strategies and campaigns for major organizations and companies.
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
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- 15 lessons (2h 56m)
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- Audio: English
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