Personal Online Branding: HyperThinking Mindset
The Strategy
A course by Philip Weiss , Author, Digital Strategist, and CEO & Founder of ZN
Joined July 2020
Joined July 2020
About the video: The Strategy
Overview
“Once you have started to follow interesting profiles you will have a much better view of the kind of profile you want to create for yourself. In this lesson I will talk about the importance of having a great strategy. ”
In this video lesson Philip Weiss addresses the topic: The Strategy, which is part of the Domestika online course: Personal Online Branding: HyperThinking Mindset. Define and build your online presence by creating a strategic content plan to reach your target audience.
Partial transcription of the video
“The Strategy So, you've defined your personal story. You started to listen to accounts to get a feel for what was an interesting story that you want to say. Now, before starting, you want to have a clear strategy. For this, I'm actually using the experience that I have for over twenty years working in digital communication. And I think it's really important to have a conscious strategy of what you're doing. So, strategy in ZN is based on digital intelligence, which means you've done that research we've talked about, we've looked at who you are, we've looked at the accounts you want to engag...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Online Branding: HyperThinking Mindset
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Philip Weiss
A course by Philip Weiss
Born in Bermuda and raised in Brussels, Philip Weiss’s entrepreneurial endeavors began when he founded his own radio station and college magazine while studying at Oxford University. In 1998, Philip founded digital agency ZN, which creates digital strategies and campaigns for major organizations and companies.
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
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- 15 lessons (2h 56m)
- 10 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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