Personal Online Branding: HyperThinking Mindset
The Power of Networks
A course by Philip Weiss , Author, Digital Strategist, and CEO & Founder of ZN
Joined July 2020
Joined July 2020
About the video: The Power of Networks
Overview
“In this lesson, I will talk about the importance of the networking. ”
In this video lesson Philip Weiss addresses the topic: The Power of Networks, which is part of the Domestika online course: Personal Online Branding: HyperThinking Mindset. Define and build your online presence by creating a strategic content plan to reach your target audience.
Partial transcription of the video
“The Power of Networks In this lesson, I want to focus on something fundamental to social media. And that's the power of networks. You remember, I talked about HyperLinking and how the mindset of the successful communicator was about understanding these networks. Now, once you created your channel, you started developing content, and you reached out to some of the people that you want to get, look at your networks. There's a wonderful law called Metcalfe's law, and it states that a network increases in power exponentially according to the number of nodes connected to that network, which, bas...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Online Branding: HyperThinking Mindset
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Philip Weiss
A course by Philip Weiss
Born in Bermuda and raised in Brussels, Philip Weiss’s entrepreneurial endeavors began when he founded his own radio station and college magazine while studying at Oxford University. In 1998, Philip founded digital agency ZN, which creates digital strategies and campaigns for major organizations and companies.
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
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- 15 lessons (2h 56m)
- 10 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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