Personal Online Branding: HyperThinking Mindset
Creating a Sustainable Content Plan
A course by Philip Weiss , Author, Digital Strategist, and CEO & Founder of ZN
Joined July 2020
Joined July 2020
About the video: Creating a Sustainable Content Plan
Overview
“Through this lesson, you will finally start putting together your sustainable content plan. I will be guiding you through a step-by-step guide for you to create this plan. ”
In this video lesson Philip Weiss addresses the topic: Creating a Sustainable Content Plan, which is part of the Domestika online course: Personal Online Branding: HyperThinking Mindset. Define and build your online presence by creating a strategic content plan to reach your target audience.
Partial transcription of the video
“Creating a Sustainable Content Plan So, in this lesson, I want to look at how to create a sustainable content plan because a lot of people are really anxious, they feel that if they start communicating on social media, they somehow need to commit to it and to be connected every minute of the day. That's not the case. What's important is to create a sustainable content plan. And to do that, you have to have a plan. One of my favorite quotes is, "If you fail to plan, you plan to fail." So what we're going to do here is think about how to create that plan and what things you can do to, essenti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Online Branding: HyperThinking Mindset
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Philip Weiss
A course by Philip Weiss
Born in Bermuda and raised in Brussels, Philip Weiss’s entrepreneurial endeavors began when he founded his own radio station and college magazine while studying at Oxford University. In 1998, Philip founded digital agency ZN, which creates digital strategies and campaigns for major organizations and companies.
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
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- 15 lessons (2h 56m)
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- Audio: English
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- Level: Beginner
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