Personal Online Branding: HyperThinking Mindset
What Will We Do in This Course?
A course by Philip Weiss , Author, Digital Strategist, and CEO & Founder of ZN
Joined July 2020
About the video: What Will We Do in This Course?
Overview
“This course aims to combine a new mindset, Hyperthinking, applied to a new communication environment and help you to approach the creation, upgrade, launch and management of your personal brand in the digital age.”
In this video lesson Philip Weiss addresses the topic: What Will We Do in This Course?, which is part of the Domestika online course: Personal Online Branding: HyperThinking Mindset. Define and build your online presence by creating a strategic content plan to reach your target audience.
Partial transcription of the video
“What Will We Do in This Course In this lesson, I'm going to look at what we'll cover in this course, why I think it's so exciting for you to take advantage of the skills and the tools that we're going to talk about, and how you can apply this in your life to get better opportunities, to brand yourself, to get business, and to shape your life in the way you want it. So, what will I cover in this class? Well, I'm going to talk about how you can use digital channels like Facebook, Twitter, LinkedIn, Instagram, to tell your story and to build a personal brand. I'm going to look at the context, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Online Branding: HyperThinking Mindset
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media

Philip Weiss
A course by Philip Weiss
Born in Bermuda and raised in Brussels, Philip Weiss’s entrepreneurial endeavors began when he founded his own radio station and college magazine while studying at Oxford University. In 1998, Philip founded digital agency ZN, which creates digital strategies and campaigns for major organizations and companies.
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
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- 15 lessons (2h 56m)
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- Audio: English
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