Personal Online Branding: HyperThinking Mindset
A course by Philip WeissAuthor, Digital Strategist, and CEO & Founder of ZN
A course by Philip Weiss, Author, Digital Strategist, and CEO & Founder of ZN
Define and build your online presence by creating a strategic content plan to reach your target audience
The growth of the internet and the digital world has revolutionized how brands communicate with their audience. Building a successful personal online brand relies almost entirely on your content strategy and visual identity. Over the last two decades, digital strategist Philip Weiss has worked with clients like Pfizer, Coca-cola, and the European Commission to develop a strong online presence with his HyperThinking methodology.
In this course, learn how to shift your thought process to a HyperThinking mindset and boost your online presence. See the larger picture of the digital world and establish a sustainable, long-term strategy to create compelling content that expands your reach.
What will you learn in this online course?
15 lessons & 10 downloads
What Will We Do in This Course?
4 minutes, 32 seconds
Context: A Digital World
14 minutes, 31 seconds
A New Mindset: Hyperthinking
20 minutes, 9 seconds
Finding Your Story: Who Are You?
10 minutes, 40 seconds
Listen First
8 minutes, 10 seconds
The Strategy
9 minutes, 16 seconds
What's included in this course?
Begin by getting to know Philip. He shares his academic and professional background, his sources of inspiration and influences, and how he developed the concept of HyperThinking, a mindset based on succeeding in new environments.
Lay the framework for your personal brand by exploring the bigger picture of branding. Get into a HyperThinking mindset by understanding its four key pillars and how to apply them to your personal brand. Define the framework of your brand and establish the story you want your visual identity to tell.
Before engaging with your target audience, Philip demonstrates how to understand your public and the best way to reach out. Based on your research and planning, build a solid content strategy and set KPI goals and other objectives. Then, decide on the right platforms to execute your strategy. See how to create a sustainable content plan to maintain your objectives in the long run.
With a concrete plan and clear goals in sight, see how to build a strong online presence by putting everything into action. Learn about digital mapping and the importance of networking in your industry. Wrap up the course by hearing more HyperThinking methodologies to maintain momentum and continue growing as a brand long term.
What is this course's project?
Create, update, or refresh your personal brand by creating a sustainable content strategy with a HyperThinking mindset.
Who is this online course for?
This course is for anyone who wants to create an online personal brand or wants to learn new content strategies for their brand.
Requirements and materials
No previous experience is necessary.
To take this course, you need a HyperThinking mindset, curiosity, and internet connection.
Reviews
- 5 months ago
buenisimo
- 1 year ago
Good course to get clarity for creatives.
- kevin_le_trouherPLUS1 year ago
ce cours pousse à la reflexion sur les possibilités des réseaux sociaux et de leur utilisations. Très profond et complet
- 2 years ago
Si quieres algo práctico que puedes aplicar desde la primera lección, este es tu curso.
- 2 years ago
Lo recomiendo ampliamente, me ha ayudado muchisimo en la definicion de mi marca, el mejor!!
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
Content
- U1
Introduction
- About Me
- Influences
- What Will We Do in This Course?
- U2
Laying a Foundation for Your Personal Brand
- Context: A Digital World
- A New Mindset: Hyperthinking
- Finding Your Story: Who Are You?
- U3
Making It Happen
- Listen First
- The Strategy
- Choosing Your Tools (Channels)
- Bring Your Story to Life
- Creating a Sustainable Content Plan
- Reach Out
- U4
Putting Everything into Action
- Activate
- The Power of Networks
- The Agile Way
- FP
Final project
- Personal Online Branding: HyperThinking Mindset
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate learners seeking to enhance creative thinking, problem-solving, and digital personal branding using proven frameworks and practical tools.
No specific prerequisites are required, but familiarity with basic digital tools and social media platforms is helpful for getting the most out of the course.
You will learn how to craft a compelling personal brand, build an effective digital portfolio, optimize social media profiles, and use digital channels for professional growth and visibility.
The course teaches lateral thinking, HyperThinking, and creativity tools like Six Thinking Hats to help you solve problems innovatively and approach challenges from new perspectives.
You’ll learn techniques from 'Atomic Habits' and habit stacking to form effective routines, increase productivity, and sustain positive changes in your personal and professional life.
Yes, the course covers content creation, planning, and repurposing across platforms like Instagram, Twitter, LinkedIn, and Facebook, including storytelling, hashtag use, and editorial planning.
You’ll gain strategies for digital networking, building online communities, and engaging target audiences through personalized content, interaction, and audience analysis.