Personal Online Branding: HyperThinking Mindset
Choosing Your Tools (Channels)
A course by Philip Weiss , Author, Digital Strategist, and CEO & Founder of ZN
Joined July 2020
Joined July 2020
About the video: Choosing Your Tools (Channels)
Overview
“The medium is the message. In this lesson, I will be helping you choose the social media channels that will best fit you and your goals. I will be going through a list of different social media channels and explain what they work best for and providing tips on how you could choose the right channel for you. ”
In this video lesson Philip Weiss addresses the topic: Choosing Your Tools (Channels), which is part of the Domestika online course: Personal Online Branding: HyperThinking Mindset. Define and build your online presence by creating a strategic content plan to reach your target audience.
Partial transcription of the video
“Choosing Your Tools (Channels) So, you've defined your story, you've got a strategy, you've listened to understand what other people are doing. Now it's time to choose your channels. Now, for this particular lesson, I need you to be flexible, I need you to be HyperLearners, because channels change all the time. So I'm going to focus on some of the top channels but I'm going to give you a disclaimer, which is by the time this airs, or a few months in, you might want to look at new channels. Some of the channels that used to dominate might be moving towards a different audience. So, the thing...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Online Branding: HyperThinking Mindset
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Philip Weiss
A course by Philip Weiss
Born in Bermuda and raised in Brussels, Philip Weiss’s entrepreneurial endeavors began when he founded his own radio station and college magazine while studying at Oxford University. In 1998, Philip founded digital agency ZN, which creates digital strategies and campaigns for major organizations and companies.
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
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- 15 lessons (2h 56m)
- 10 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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