Personal Online Branding: HyperThinking Mindset
Bring Your Story to Life
A course by Philip Weiss , Author, Digital Strategist, and CEO & Founder of ZN
Joined July 2020
Joined July 2020
About the video: Bring Your Story to Life
Overview
“In this lesson, you will decide which type of content you want to put out there and what medium do you want to use to reach your desired audience. ”
In this video lesson Philip Weiss addresses the topic: Bring Your Story to Life, which is part of the Domestika online course: Personal Online Branding: HyperThinking Mindset. Define and build your online presence by creating a strategic content plan to reach your target audience.
Partial transcription of the video
“Bring Your Story to Life Now that you've chosen your channels, let's look at how you can bring your story to life, and that's really about understanding how to tell a story, and how to, basically, create assets and content that you can share on social media, so that you get engagement. And one thing I just want to share before we go into the specifics of the content is how you can approach this. So, if you think about content on social media, there's actually a kind of golden rule of content sharing, and you can actually share some of the content you're reading, that means other people's po...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Online Branding: HyperThinking Mindset
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Philip Weiss
A course by Philip Weiss
Born in Bermuda and raised in Brussels, Philip Weiss’s entrepreneurial endeavors began when he founded his own radio station and college magazine while studying at Oxford University. In 1998, Philip founded digital agency ZN, which creates digital strategies and campaigns for major organizations and companies.
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
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- 15 lessons (2h 56m)
- 10 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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