Personal Online Branding: HyperThinking Mindset
Course final project
A course by Philip Weiss , Author, Digital Strategist, and CEO & Founder of ZN
Joined July 2020
About the final project for: Personal Online Branding: HyperThinking Mindset
Personal Online Branding: HyperThinking Mindset
“Now we have reached the end of the course. I hope I inspire you to take your online profile to the next level. If you follow the lessons, you will see that the key to success with your online brand is your strategic mindset and consistency. When you upload your final project, I would like to see how you applied the most important lessons in the course to your profile: what are your story, your objective, and your audience? Based on three keywords that describe your brand, I want you to write a one-line mission statement with the story you want to tell your audience in your digital channels. Starting with the strategy, choose three profiles of your target audience, describe them in detail and keep a one-slide summary of who they are. It will help you to always keep your audience in mind when creating your social content. After that, choose a pillar social media channel and two others that will support the main one, but if you are inspired, feel free to experiment with additional channels. Remember that to bring your story to life and make your content work. You need to post a short piece of information, a call to action, tag relevant accounts, use a link, image, or video, and use about two or three hashtags. Upload your content plan and share this with the community here at Domestika.

Partial transcription of the video
“Final Project That's the end of the course. I hope you've been inspired to take your online profile to the next level. By following the lessons in the course, you'll have seen that the key to success is mindset, strategy, and consistency. So, when you upload your final project, I'd like to see how you applied these lessons to your own personal profile. What is your story, your objective, and, don't forget, your audience? Based on the three keywords that describe your personal brand, I want you to write a one-line mission statement with a story you want to share on your channels. Starting wi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Online Branding: HyperThinking Mindset
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media

Philip Weiss
A course by Philip Weiss
Born in Bermuda and raised in Brussels, Philip Weiss’s entrepreneurial endeavors began when he founded his own radio station and college magazine while studying at Oxford University. In 1998, Philip founded digital agency ZN, which creates digital strategies and campaigns for major organizations and companies.
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
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- 2,777 students
- 15 lessons (2h 56m)
- 10 additional resources (3 files)
- Online and at your own pace
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- Audio: English
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- Level: Beginner
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