Personal Online Branding: HyperThinking Mindset
Finding Your Story: Who Are You?
A course by Philip Weiss , Author, Digital Strategist, and CEO & Founder of ZN
Joined July 2020
Joined July 2020
About the video: Finding Your Story: Who Are You?
Overview
“In this lesson, I will assess the following questions: who do you want to be? What is the story you want to tell about?”
In this video lesson Philip Weiss addresses the topic: Finding Your Story: Who Are You?, which is part of the Domestika online course: Personal Online Branding: HyperThinking Mindset. Define and build your online presence by creating a strategic content plan to reach your target audience.
Partial transcription of the video
“Find Your Story: Who Are You In this lesson, I'm going to talk about how you can find your story. So, this is really about having an idea of how you want to talk about yourself online, and how you can come to define your personal brand. Don't take this too seriously and see this as an evolving process. I don't expect you to write a business plan, a mission statement, but these ideas can help to frame what it is you want to talk about on social media, based on your personal preferences. I'm going to show you a couple of exercises that you can use to create that story. Who are you? Well, in o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Online Branding: HyperThinking Mindset
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Philip Weiss
A course by Philip Weiss
Born in Bermuda and raised in Brussels, Philip Weiss’s entrepreneurial endeavors began when he founded his own radio station and college magazine while studying at Oxford University. In 1998, Philip founded digital agency ZN, which creates digital strategies and campaigns for major organizations and companies.
ZN has worked with clients like Pfizer, Coca-Cola, European Commission and the UN. In addition to being a TEDx speaker, Philip is co-founder and director of TEDxBrussels. After nearly two decades of advising leading global companies, Philip wrote HyperThinking: Creating a New Mindset for the Age of Networks, which details his methodology.
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- 15 lessons (2h 56m)
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- Audio: English
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- Level: Beginner
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