Digital Marketing 101 for Entrepreneurs and Freelancers

Overview

“It is time to put into practice everything you have learned during the course! You will begin to work on the basic plan of action. During this lesson, we will run an example together.”

In this video lesson Gabriel Perelman addresses the topic: Basic plan of action, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.

Partial transcription of the video

“Basic plan of action Now that we talk about how to define our audience, that we differentiate between the different types of objectives and we explain how to set them, that we were touring the different steps of the conversion funnel and what channels to use to impact people that are in the different stages, it is time to move on to the basic plan of action, but for this, it is first important to distinguish between two terms: tactics and strategy. The tactic is all those actions that we must do to meet our objectives. Strategy is the definition and organization of those actions. Therefore,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers

• Level: Beginner
• 98% positive reviews (703)
• 59027 students
• 4 units
• 12 lessons (2h 7m)
• 1 download

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media