Digital Marketing 101 for Entrepreneurs and Freelancers
Define the objectives
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Define the objectives
Overview
“The success or failure of your actions depends directly on what you want to achieve. Defining your objectives is a fundamental step to be able to measure your results. Therefore, I will tell you about the different types of objectives that exist and how to establish them.”
In this video lesson Gabriel Perelman addresses the topic: Define the objectives, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“Define the objectives It does not matter if you are a freelancer or an SME, Whenever you pursue a goal, it will be essential to define objectives. But why is it important? Because it is precisely the objectives that will determine us how close or far we are to comply with what we propose. Not only that, but they will also allow us to take more orderly steps towards what we consider. The objectives are divided into two broad categories: performance and awareness objectives. Performance marketing, results marketing, expect a specific action from users. These objectives are looking for the use...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
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- 12 lessons (2h 7m)
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- Audio: Spanish, English, Italian
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- Level: Beginner
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