Digital Marketing 101 for Entrepreneurs and Freelancers
Metrics to measure success
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Metrics to measure success
Overview
“In order to determine if your campaign was successful or not, and to be able to plan actions accordingly, you need indicators. In this lesson, you will see the different indicators that will serve as a thermometer of your results. ”
In this video lesson Gabriel Perelman addresses the topic: Metrics to measure success, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“Metrics to measure success To be able to understand if what we are doing has results that bring us closer to our objectives we need indicators. The Key Performance Indicators, KPI, or in Spanish key performance indicators, They are metrics that measure performance in a certain aspect of the company. They can be used to measure the success of a digital marketing campaign or the overall performance of a company. A KPI must meet two characteristics: on the one hand it must be specific and on the other hand it must be quantifiable. Depending on the stage of the funnel or funnel in which we are ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
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