Digital Marketing 101 for Entrepreneurs and Freelancers
Knowledge phase and its channels 1
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Knowledge phase and its channels 1
Overview
“During this lesson I will emphasize the channels that are recommended to impact those users who are in the knowledge phase. I will start with SEO, then you will develop the advantages of having a blog and content ideas to publish.”
In this video lesson Gabriel Perelman addresses the topic: Knowledge phase and its channels 1, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“Knowledge phase and its channels As we said in the previous unit, depending on the stage where the user is in the funnel we must arrive with a different message, in a different way and through a different channel. But what is a marketing channel? The marketing channel is the means by which we display our product or service to users. Basically they are the points of interaction that we have with them. It can be social networks, it can be our website, can be a seeker, It can be advertising through Google or a blog. In this lesson we will focus on the highest stage of the funnel, the knowledge...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
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