Digital Marketing 101 for Entrepreneurs and Freelancers
Knowledge phase and its channels 2
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Knowledge phase and its channels 2
Overview
“I will continue to show you the different channels that you can use depending on the needs of your project. I will talk to you about the different social networks and I will tell you what content you should share to achieve the goal of knowledge. Finally, I will explain Paid Marketing to you and you will learn how you can exploit it. ”
In this video lesson Gabriel Perelman addresses the topic: Knowledge phase and its channels 2, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“Knowledge phase and its channels Create audiovisual content on social networks will allow us to show our face, our voice and also give visibility to our products and our way of working. When we upload videos we make sure that they are not so long, ideally 15 seconds or less for Instagram and about 30 seconds for Facebook, and that it comes accompanied by text. It is no longer a novelty that more and more people prefer to hear and pay attention to people who admire than to advertisements of different brands. Find that person or influencer that can reach your target audience it can be a very ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
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- Level: Beginner
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