Digital Marketing 101 for Entrepreneurs and Freelancers

Overview

“In order to generate an impact on sales or brand awareness, the first thing you must establish is who you want to speak to, who is your target audience. You can have a powerful message, but if you don't know who to address it to, your efforts will be undermined. Now, I will explain to you how to define it. ”

In this video lesson Gabriel Perelman addresses the topic: Define your target, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.

Partial transcription of the video

“Define your target To take advantage of digital marketing we must define our target, that is, who are the people we want to offer our products and services and which we must find in digital media to be able to introduce ourselves, show them who we are and convince them to contact us. To do this, I suggest dividing the process into two stages: first look inside and then look outside. The first step is to analyze our product or service, explore what we do. What solution do we give in the market? Who would benefit of our services? To do this, I suggest asking ourselves three questions. What ne...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers

• Level: Beginner
• 98% positive reviews (724)
• 60655 students
• 4 units
• 12 lessons (2h 7m)
• 1 download

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media