Digital Marketing 101 for Entrepreneurs and Freelancers

Digital Marketing 101 for Entrepreneurs and Freelancers

“Congratulations, you have reached the end of the course! I hope you enjoyed it as much as I did. I have shared with you what I have learned during my journey and now you are ready to carry out your own basic plan of action. To do this, you must start by defining your goals: what you want to achieve. Remember to use the SMART methodology. Next, define your audience or target audience. Define first if they are end customers or companies, and ask yourself the questions I taught you. Once you have decided the above, it will be time to think about what channels you can exploit to achieve your goals. To define this, keep in mind that you will have clients in each of the stages of the funnel, and that depending on the objective you have set for yourself, there are more optimal channels to find these users and convey the message you want. Later, think about what strategies will bring you closer to achieving your goals. And define the tactic: based on your strategy, detail how you are going to use each channel to achieve each objective. Finally, establish metrics and KPIs that will help you measure the success of your actions. When you are carrying out your project, do not be afraid to replicate strategies or content from other brands, adapting them to the identity of your brand and your needs. Share your final project on the forum! So I can give you feedback and see what you have planned. I ask you to be patient because it may take a while to respond to you, but while you wait you can interact in the forum with your classmates. Remember that the Domestika community is international, so you will be able to learn other points of view that will help you enrich your work and you will see things from a new perspective. I will be looking forward to seeing your final project. See you soon!”

Partial transcription of the video

“Final project We have reached the end of the course. I hope you have enjoyed and learned a lot during this process. We saw the difference of digital marketing over the traditional one. We learned how to define objectives and our segment, how to use each of the available channels, depending on the instance of the conversion funnel where the user is located. From this, it is time for you to put into practice, like everything learned, in a basic plan of action. Take advantage of the knowledge acquired here And don't forget to ask yourself the right questions at each stage. Also use creativity ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers

• Level: Beginner
• 98% positive reviews (669)
• 56074 students
• 4 units
• 12 lessons (2h 7m)
• 1 download

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media