Digital Marketing 101 for Entrepreneurs and Freelancers
Phase of interest and its channels
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Phase of interest and its channels
Overview
“You will see the different types of content to share on social networks that go hand in hand with the objective of generating consideration. Later, I will tell you how to use Paid Marketing platforms to impact users who are in the MOFU phase. Finally, you will learn how to structure your website to help you achieve your goals.”
In this video lesson Gabriel Perelman addresses the topic: Phase of interest and its channels, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“Loyalty phase and its channels In the interest phase, as we said earlier, We will focus on achieving valuable interaction with users. Our objetive will be that users visit our site and interact with it, ideally leaving us your data. The recommended marketing channels to impact people that are in the phase of interest are mainly three: social media, Paid Media and, of course, our website. In social networks, our mission will be the same as in the phase of interest: generate interaction with users. A very common mistake that brands often make at this stage is to generate too much promotional ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
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