Digital Marketing 101 for Entrepreneurs and Freelancers
Introduction to digital marketing
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Introduction to digital marketing
Overview
“During this lesson, I will explain why and how digital marketing completely changed the way of thinking about marketing and gave a huge opportunity to SMEs and independent people to carry out strategies to acquire and retain customers.”
In this video lesson Gabriel Perelman addresses the topic: Introduction to digital marketing, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“Introduction to digital marketing Before we start, we will make a brief introduction of digital marketing. Digital marketing is the promotion of a product, a service, an idea or a project via Internet. These are basically all online actions to convey the value of a project to other users. But why is this way of doing it so powerful? First of all, because it allows us to segment. In traditional marketing, when a brand performs some marketing action, whether through newspapers, magazines, on television or even on radio, You can't choose who you want to see that ad. That is, everyone who watch...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
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- 12 lessons (2h 7m)
- 15 additional resources (1 files)
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- Available on the app
- Audio: Spanish, English, Italian
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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