Digital Marketing 101 for Entrepreneurs and Freelancers
Loyalty phase and its channels
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Loyalty phase and its channels
Overview
“You will develop the Email Marketing that will allow you to generate the loyalty objective. I will explain to you what type of content you should post on social networks to connect with your followers and make them love your brand.”
In this video lesson Gabriel Perelman addresses the topic: Loyalty phase and its channels, which is part of the Domestika online course: Digital Marketing 101 for Entrepreneurs and Freelancers. Learn the fundamentals of digital marketing channels, tools, and principles to launch your career.
Partial transcription of the video
“Loyalty phase and its channels In this lesson we will focus on the loyalty phase and in which channels to use to impact people that are in this stage. Many companies fail to retain their customers because they confuse the interest with the client with interest in the sale. Interest in the customer goes beyond a need to sell or of an economic benefit. It's about caring about him and trying to generate value relationships. Falling in love with customers is what will allow us to generate the word of mouth we talked about in Unit 1. There are four premises that will allow us to retain our custo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing 101 for Entrepreneurs and Freelancers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
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- 12 lessons (2h 7m)
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- Level: Beginner
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