Dynamic Design: Introduction to Flexible Visual Identities
This Course Was Just the Beginning
A course by Martin Lorenz , Graphic Designer
About the video: This Course Was Just the Beginning
Overview
“Modular systems have huge potential - this course was just the beginning. Try to implement my approach with creative coding, develop modular fonts or build 3D objects. ”
In this video lesson Martin Lorenz addresses the topic: This Course Was Just the Beginning, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“This course was just the beginning Last time I showed you how I work with mockups. Now I'll show you where it could go anywhere now. This course on flexible visual identity systems is just the beginning. With modular systems you can go in many different directions. For example, creative coding becomes super interesting or motion design or modular systems for three-dimensional objects. You have to think of this course as an undergraduate course, where you learn to think and work differently. In which direction you go later is up to you. With the flexible system we built for Llum Negra, we al...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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- 11 lessons (1h 4m)
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- Audio: German
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- Level: Beginner
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