Dynamic Design: Introduction to Flexible Visual Identities
Inspirations
A course by Martin Lorenz , Graphic Designer
About the video: Inspirations
Overview
“You can look for inspiration in different places and also in small details, not only with other designers, but also in nature or in architecture. Systems can be found everywhere - leave your comfort zone design! ”
In this video lesson Martin Lorenz addresses the topic: Inspirations, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“inspiration Last time you found out about me. In this lesson you will see my inspirations. One of the designers who inspire me to this day, is Karl Gerstner. In his book "Design programs" on the one hand he shows a design that he developed himself, for example this one. And what is amazing to see in the design, this is a design made in 1957 even then he realized that the logo is not always the same must be applied to different formats, but that a flexible design can be a logo, but can also play in different formats. In this book there is also an example of a responsive logo, that of crab ap...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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- 11 lessons (1h 4m)
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- Audio: German
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- Level: Beginner
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