Dynamic Design: Introduction to Flexible Visual Identities
Visual System
A course by Martin Lorenz , Graphic Designer
About the video: Visual System
Overview
“In this lesson, I'll show you how to design form-based visual systems and what potential lies dormant in them.”
In this video lesson Martin Lorenz addresses the topic: Visual System, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“visual system In the last lesson I showed you how to do an image search. In this lesson I will show you how to build a visual system. Our keywords were black light and the image references that we received from the clients. First of all, we examine how we can visualize black light. To do this, we made a gradient from white to black and from black to white. We have the gradient from black to white and converted from white to black with lines. I show you how to recreate the graphic in Illustrator. First of all we need to look at the grid setting View by Illustrator. We do that in Presets, Pre...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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- 11 lessons (1h 4m)
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- Audio: German
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- Level: Beginner
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