Dynamic Design: Introduction to Flexible Visual Identities
About Me
A course by Martin Lorenz , Graphic Designer
About the video: About Me
Overview
“In this lesson you will get to know me, my career and the difficult beginnings of the TwoPoints.Net company.”
In this video lesson Martin Lorenz addresses the topic: About Me, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“About me Hello, welcome to my course. My name is Martin Lorenz I'm a communication designer and co-founder of TwoPoints.Net. I didn't know from the start that I would one day become a designer. I grew up in a family of teachers and only knew teachers. My father was a professor of philosophy and sociology, my mother an elementary school teacher. My grandfather and my uncle were teachers, my aunt was a teacher. All were teachers. It was clear to me that I didn't want to be a teacher. I was very lucky that there was a design office in our house, where I did my internship. I really enjoyed the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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- 11 lessons (1h 4m)
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- Audio: German
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- Level: Beginner
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