Dynamic Design: Introduction to Flexible Visual Identities
Paradigm Shift in Design
A course by Martin Lorenz , Graphic Designer
About the video: Paradigm Shift in Design
Overview
“In all design disciplines we can observe a paradigm shift from static to flexible solutions. This not only means that our design has to change, but also the way we work. In this lesson we will therefore first deal with the theoretical basics of flexible visual systems. ”
In this video lesson Martin Lorenz addresses the topic: Paradigm Shift in Design, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“Paradigm shift in design In the last lesson you could choose different whereabouts see of my life so far. I'm going back to Barcelona. I started my master's degree there and later a PhD to take a closer look what happens with the flexible visual systems in graphic design? I found that around the 2000s an incredible number of new terms have emerged. There were generative identities, fluid identities, liquid identities, Living Identities, an incredible number of different terms, all trying to describe something else. In my doctoral thesis I then wanted to investigate whether these different t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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- 11 lessons (1h 4m)
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- Audio: German
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- Level: Beginner
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