Dynamic Design: Introduction to Flexible Visual Identities
Visual Parameters
A course by Martin Lorenz , Graphic Designer
About the video: Visual Parameters
Overview
“The visual parameters of your project are the compass that will keep you on track. This includes the product, the target groups and the spatial and temporal context.”
In this video lesson Martin Lorenz addresses the topic: Visual Parameters, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“visual parameters Last we saw how to create a briefing. In this lesson we will look at what visual parameters we need to work with. It is important, have a clear communication goal in mind, because this communication goal can then be checked again and again in the creative process. That means we can work very rationally at the beginning, define exactly what we have to do, for whom and where, and after this rational phase work freely, intuitively and emotionally and after this emotional way of working go back to the rational way of working and check that what we've done really works or not. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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- 11 lessons (1h 4m)
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- Audio: German
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- Level: Beginner
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