Dynamic Design: Introduction to Flexible Visual Identities
Changing Working Methods
A course by Martin Lorenz , Graphic Designer
About the video: Changing Working Methods
Overview
“It is important to take a holistic approach to design, taking into account color and font as well as different formats and sizes. Therefore, I will now show you which way of working is most efficient. ”
In this video lesson Martin Lorenz addresses the topic: Changing Working Methods, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“change working methods In the last lesson we looked at the theoretical basics of flexible visual systems. In this lesson we will look at how which is most efficient. We are used to it when designing visual identities start with the logo. We tried earlier to wrap the company's message in a symbol and this icon on the various applications to stamp. But now it's like this that we have to work on many different digital formats, all of which have different formats, are interactive, that means you can move and the logo is often only in the profile picture and quickly scrolled away. This means tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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- 11 lessons (1h 4m)
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- Audio: German
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- Level: Beginner
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