Dynamic Design: Introduction to Flexible Visual Identities
Briefing
A course by Martin Lorenz , Graphic Designer
About the video: Briefing
Overview
“Before you start creating your design, it's important to have a workable brief. And in order to know how to communicate most efficiently, you must first know who you are communicating with. I will give you a few tips here.”
In this video lesson Martin Lorenz addresses the topic: Briefing, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“briefing In the last lesson we looked at how we have to work. In this lesson we'll look at how to design a briefing. A briefing is urgently needed if you want to design functionally. You have to know who to communicate with to know how to communicate most efficiently. For this I have prepared a few questions, that you can ask yourselves and that we have asked ourselves in the example project that I would like to present now: Llum Negra. Black light exhibition at the CCCB - until October 21st, 2018 The first question to answer in a briefing: Who are the clients and what is their product? The...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
-
Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
- 89% positive reviews (85)
- 2,058 students
- 11 lessons (1h 4m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: German
- German · Spanish · English · Portuguese · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
