Dynamic Design: Introduction to Flexible Visual Identities
Mockups and Presentations
A course by Martin Lorenz , Graphic Designer
About the video: Mockups and Presentations
Overview
“Mockups can be used to contextualize the design and assess both its impact and readability. Here I show you different variations of my project.”
In this video lesson Martin Lorenz addresses the topic: Mockups and Presentations, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“mockups and presentations Last time I showed you what is important in design manuals. In this lesson I will go into the topic of mockups. Mockups are not only used in design manuals as examples for the future designers, who work with your system, but can also be used to see how your own design works in the room. It's very important to do your own design to contextualize again and again, because only then can one see: Is something readable or not readable? How does it look on the road and in the interior? Mockups can help us with that. I'm back in the Illustrator document, in which we built ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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