Dynamic Design: Introduction to Flexible Visual Identities
What Is a Design Manual?
A course by Martin Lorenz , Graphic Designer
About the video: What Is a Design Manual?
Overview
“An easy-to-understand design manual ensures a successful application of your system and should therefore consist of simple rules. In this lesson I will explain to you which essential points are important.”
In this video lesson Martin Lorenz addresses the topic: What Is a Design Manual?, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“What is a design manual? Last time I showed you how to create assets from components and how to apply them to different formats. In this lesson I will show you what is important in a design manual. For a visual identity to be successfully applied, you need simple rules that describe this system. Basically, a design manual is nothing more than a list of rules how to design with your system. Like a cooking recipe that explains how to cook a specific dish. There are essential points that should not be missing in any design manual. Let's look at that now. The assets should be shown first, that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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