Dynamic Design: Introduction to Flexible Visual Identities
Research
A course by Martin Lorenz , Graphic Designer
About the video: Research
Overview
“It is of course essential to know the product you want to communicate. Especially when it comes to visual research, it is very important not to use graphic design sources. Here I give you a few tips on how you can develop your very own and efficient solution to a communication problem. ”
In this video lesson Martin Lorenz addresses the topic: Research, which is part of the Domestika online course: Dynamic Design: Introduction to Flexible Visual Identities. Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems.
Partial transcription of the video
“research In the last lesson we looked at the visual parameters. In this lesson we look at research. When we do research then let's look at the pictures first, which we received from the client, i.e. pictorial examples of occultism in art from the 1950s to the present day, also with the keywords which we have determined together with the client. What is very important to us when we do research, especially when it comes to visual research, is that we don't use graphic design sources. The problem with graphic design examples is, that at best graphic design the solution to a communication probl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Dynamic Design: Introduction to Flexible Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Graphic Design, UX / UI
Martin Lorenz
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
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